Crufts 2022 Round up
Christies Direct return to Crufts
After a long two years, Christies Direct finally made our big return to Crufts! We were so excited to come face-to-face with all of our fantastic customers again and get stuck into a busy few days! Weeks of hard work and preparation went into the four days from the whole team, from our design team for making the stand look so amazing, to the marketing team to getting the word out about our great deals.
Our motto for this year was ‘No Groomer Left Behind’. We wanted to bring the Crufts experience to our customers who couldn’t attend by matching our show offers, online. A big thank you to our team who held the fort while the Crufts team were in Birmingham.
Our drivers began their journey to Crufts on Monday 7th after loading the van full of hundreds of our products to set up our two stalls packed full of fantastic Crufts offers. A few more members of the team flew over to Birmingham later in the week to join them.
For some members of the team, this was their first time going to Crufts and what a year for it! Our 2021 Brand Ambassador, Kayla joined us on Days 1 and 2 to share her expert advice and to help at the stand before competing with her Poodle, Peaches on the Saturday! We also had three of our brand experts on our stand to share their knowledge with our customers. A big thank you to Joe from WAHL, Rui from Chris Christensen and Tim from JellyPet for being a part of the Christies Direct team at Crufts!
And the category winners are….
Congratulations to everyone who competed in Crufts! Here’s a quick run through of the dogs that were victorious this year.
DAY 1 – Working & Pastoral Dogs
The winner of the Working Dog Group was the Siberian Husky
The winner of the Pastoral Dog Group was the Border Collie
DAY 2 – Terrier & Hound Dogs
The winner of the Terrier Dog Group was the Irish Terrier
The winner of the Hound Dog Group was the Greyhound
DAY 3 – Toy & Utility Dogs
The winner of the Utility Dog Group was the Toy Poodle
The winner of the Toy Dog Group was the Yorkshire Terrier
DAY 4 – Gun Dogs
Finally, the winner of the Gun Dog Group was the Flat Coated Retriever
Best in Show
After a very busy four days, the question on everyone’s mind was who was going to win the title of Crufts Best In Show 2022? The dog that came out on top was the Flat Coated Retriever known as Baxer! Congratulations to him and the rest of the finalists from the Christies Direct team.
It’s a wrap from Team Christies
The team arrived home safely with a few sore backs and feet on Sunday evening and Monday afternoon. Despite our bodies being well and truly shattered after 6am starts, twelve-hour days on our feet, and a whopping 4010 till transactions, it was all worth it for the best few days at Crufts and we can’t believe it’s over!
We hope everyone who attended had a fantastic time and enjoyed meeting the Christies Direct team and for those who couldn’t make it this year, we hope you made the most of our fantastic Crufts deals and enjoyed watching Jenny’s breed group videos! We had a blast meeting you all and getting to cuddle and get photos with your furry friends.
Roll on next year!
