Privacy Policy

Here at Christies Direct we are committed to protecting and respecting the privacy of your personal data. This privacy policy details how your data is collected and used. It applies to data collected when you use any of our websites, download our apps, when you interact with us through social media, email, or phone, or when you participate in our competitions or events we are associated with.

The personal data we collect

Personal data is any information that a person can be identified from. It does not include anonymous data, where the identity and identifying information has been removed.

The following personal data are collected:

  • Identity: first name, last name, title, date of birth (optional) and gender.

  • Contact: email address, billing address, delivery address, location, country and telephone numbers.

  • Financial: payment card details, bank account, paypal account name and email address.

  • Transaction: your purchases and all information related to it (order number, subtotal, title, currency, discounts, shipping, number of items, product number, single item price, category, brand, tax etc.); payments to and from you and details of other products and services you have obtained from us, correspondence or communications with you in respect of your orders, details of any loyalty points awarded or used and  promotions you were included in or opted to not use.

  • Technical: details of devices you use to access our websites or apps, your internet protocol (IP) address, login data, your username and password, browser type and version, time zone setting and location, browser used, operating system and platform.

  • Profile: orders made by you, brand and category interests, preferences, feedback, and survey responses.

  • Usage: how and when you use our website/app, how you moved around it, what you searched for; website/app performance statistics, traffic, location, other communication data; loyalty points; and details of any other products and services used by you.

  • Marketing and Communications: Your preferences in receiving marketing from us, this includes email, SMS, post and phone calls.

We also collect and use Aggregated Data such as statistical or demographic data for any purpose. Aggregated Data may be derived from your personal data but is not considered personal data as this data does not directly or indirectly reveal your identity. For example, we may aggregate your Usage Data to calculate the percentage of users accessing a specific website feature. However, if we combine or connect Aggregated Data with your personal data so that it can directly or indirectly identify you, we treat the combined data as personal data which will be used in accordance with this privacy notice.

How we collect your data

We may collect personal data about you in the following ways:

Direct interactions – you may give us your Identity, Contact, Financial, Transaction, Profile, and Marketing and Communications data (as described above) by filling in forms, entering information online or by corresponding with us by post, phone, email, telephone or otherwise. This includes personal data you provide, for example, when you: 

  • Create an account or purchase products on our websites;

    • Subscribe to our newsletters and social media sites;

    • Enter competitions;

    • Complete a survey;

    • Contact us with an enquiry or to report a problem (by phone, email, social media, or messaging service);

    • Sign up and visit any of our shows or events;

Automated technologies or interactions – as you interact with our website, we may automatically collect the following types of data (all as described above): Technical Data about your equipment, Usage Data about your browsing actions and patterns, and Contact Data where tasks carried out via our website remain uncompleted, such as incomplete orders or abandoned baskets. We collect this data by using cookies. Please see our Cookie Policy for more information.

Third parties – we may receive personal data about you from various third parties, including

  • Technical Data from third parties, including analytics providers such as Google, Bing, Facebook and other social and search platforms.

  • Technical Data from affiliate networks through whom you have accessed our website;

  • Contact, Financial and Transaction Data from providers of technical, payment and delivery services.

How we use your data

We will only collect and process your data where we have a legal basis to do so. As a data controller, the legal basis for our collection and use of your personal data varies depending on the manner and purpose for which we collected it.

We will only collect personal data from you when:

  • we have your consent to do so, or

  • we need your personal data to perform a contract with you. For example, to process a payment from you, fulfil your order or provide customer support connected with an order, or

  • the processing is in our legitimate interests and not overridden by your rights, or

  • we have a legal obligation to collect or disclose personal data from you.

Marketing preferences, adverts and cookies

We may send you marketing communications and promotional offers; This is of course in accordance with your preferences you have chosen to select.

  • If you open an account with us or purchase goods from us, signed up to our mailing list (this could be email, SMS, post or by phone).

  • If you entered in any of our social media competitions, competitions online or competitions at shows and events

We always try to give our customers the best personal experience so may use your previous purchase history, location, time of order to determine the marketing material you will see on our website, social media, SMS message, post and email campaigns.

Links to other websites and third parties

We may include links to external websites, social platforms and partner programs like affiliate networks. If you follow these links to any websites, they will have their own privacy policy and we do not accept any responsibility or liability for these policies.


In order to be able to offer you Klarna’s payment options, we will pass to Klarna certain aspects of your personal information, such as contact and order details, in order for Klarna to assess whether you qualify for their payment options and to tailor the payment options for you.

General information on Klarna you can find here. Your personal data is handled in accordance with applicable data protection law and in accordance with the information in Klarna’s privacy policy.

Mention Me

Mention Me operates a Refer-A-Friend program on our website. This requires us to share your email address and certain order data with Mention Me, so that they can enroll customers onto our refer-a-friend program. The data is also used to monitor the programme and safeguarding against gaming or fraudulent use of the programme. Also, to communicate with customers in connection with operation of the programme and delivery of rewards.

Click here to read Mention Me's privacy policy which also details their cookie policy and why they use them.

How we share your data

We may disclose and share your personal data with third parties. All the type of third parties are listed below and reasons why we may disclose this information

  • Where you consented us to: We may at times ask you if you wish to receive marketing from some of our partners or other businesses we work with for co-joint promotions etc.

  • IT systems, software and platforms: This may be to help fix bugs on systems or to help us create a marketing material to show you;

  • Payment Providers: To help process your order, please note we don’t have access to all of your card details. They are masked to only show last 4 digits and expiry date.

  • Delivery companies: To help let these companies communicate with you regards your delivery. Some use email, SMS and may even call you. You may also receive post from delivery companies if issue with your order with them.

  • Analytics, search engine providers, PPC agencies and social platforms: We try to give you the best experience so use analytics to help find trends to what you may wish to see more often and frequency of buying. Search engines, PPC agencies and Social Media platforms is so we can re-market products to you.

  • If we have a duty to comply from a legal obligation

Your rights

You have rights under the data privacy legislation. This includes:

Request access to your personal data: You can request to obtain a copy of the personal data we hold about you and information on how we process your data.

Request correction and amend of your personal data: If you believe your personal data is incorrect or inaccurate. You can do this by logging in to your account online and call us or email

Request to be forgotten (i.e erase your data): This allows you request that we delete your personal data in certain situations. Please note this is a request and we may not be able to allow it if it affects any legal reasons do to so. We will make you aware if the outcome of your request can not be completed.  

Request the transfer of your personal data: You have the right to obtain a digital copy of your personal data or request the transfer of your personal data to another company. This only applies to automated data which you initially gave consent for us to use.

Changes to this privacy notice

From time to time we may change this privacy notice. If there are any significant changes we will post updates on our website, applications or let you know by email.

How to contact us

We welcome feedback and happy to answer any questions you have about your data. Please feel free to call us on 028 276 66879 or email us at

This privacy policy was last updated on April 2018 in accordance with GDPR regulations for 25th May 2018.

Seacoya Group Ltd trading as Christies Direct

Registered Company Number: NI056224

UK VAT Number: GB 516 8848 11